As Byron Rifkind walks along the beach with his wife, Coleen, his son, Justin, and their dog, Mogul, he is reminded of just how much he loves the Aptos area. He sees the familiar faces of the special brand of people who make up this community; who all share the same appreciation of an active beach lifestyle and a high standard of living.

Commitment and Dependability 

Those who know Bryon will tell you his personality is just as unique as the Aptos area itself. Perhaps that's why he feels so at home here. Always friendly and fired up for everything the day holds, Byron strives to make the most of each and every moment. He is also well known for his dependability. A man of his word, Byron's commitment shows in everything he does.

After receiving his degree in economics from University of California, Irvine, Byron went to work as a fourth generation member of the bay area realty firm founded by his great grandfather in the 1920's. Byron's grandfather proved to be on of his greatest role models. "I can still hear him saying, 'Never let anybody tell you can't do something,'" Byron recalls. "He was a man who never gave up, and never compromised his principles. That's a philosophy I admire and emulate." 

Knowledge & Experience 

While working for his grandfather, Byron dealt with every phase of the real estate business, including construction, financing and property management. This knowledge, backed by three generations of real estate service, allows Byron to focus on your needs and design a home buying or selling strategy to meet your goals.

Byron is able to look past the cosmetics of a home. He sees what's right and what's wrong. He knows how to solve any problem. He knows how it will affect the appraisal, how it will affect future financing and how it will affect your comfort, your lifestyle and your finances. When Dealing with Byron, There are no surprises! 

Results 

This all translates into results. Whether you're buying or selling, Byron takes the time to understand what you want as well as what you need. He makes your dreams his goals. "I've made so many good friends through my career," he says. And like any good friend, I want to see my clients succeed."

Byron Rifkind is Friendly And Fired Up To Work For You! Providing the best service is something he takes great pride in. When you are looking to make that next big move in Santa Cruz County, you owe it to yourself to work with a professional who knows what it takes to get the job done right.